Our clients comment on the sheer diligence and thoughtfulness we bring to projects and tell us that is what makes us distinctive. We eschew puffery and inflated claims.

So far, every client we have worked for has said that we have at least met expectations, and more typically, we have exceeded them. We’d like to do the same for you.

Helping professional, financial and other B2B clients improve their marketing, business development, client satisfaction, and financial performance.

In-depth Client Research

Client research can make a dramatic and sustainable difference to the performance of the firm, while also delivering an immediate financial return. But the research has to be appropriately designed and managed…

Strategic Market Research & Thought Leadership

If you are making, or about to make any significant strategic, investment, or marketing decision, we can help take away the guesswork and help you make better, less risky decisions which will have a higher likelihood of success.

ClearerView – Online Surveys

As part of an approach to gather robust insight, and where relevant, to measure performance, online surveys can be extremely useful to help the firm focus its efforts, improve marketing effectiveness, and grow revenue.

Marketing Planning & Delivery

To succeed, firms need to operate in profitable markets and sectors and to build and maintain a competitive advantage against peers in those markets. We can help you with your marketing planning and delivery.


Gaining a real and sustainable improvement in performance doesn’t mean you have to get everything perfect, but aligning your efforts and resources better can really make a difference…

Key Levers

While it is important to track and record the current and historic financial performance of the firm, it is vital to understand the primary drivers of future financial success and profitability…

Employee Surveys

Vital insight to help the firm, management, and all staff; it’s one of the most often repeated clichés, but of course still true. The performance of a firm is inextricably linked to its people…


Growing profitability in professional and financial services markets demands that fee earners and indeed all staff can identify what is of value to clients and then deliver it…

Robin has over 20 years of professional and financial services marketing experience. Here he provides commentary about some of the key evolving issues within professional services strategy and marketing.  The aim is to provoke thinking and provide useful information that marketers can use within their firms as they continue to improve performance. Click here for full blog.



Gaining the best results from business development

– a video discussing how the challenges faced by marketing professionals, business developers and fee earners and how self-reviews can generate much better results for all.


Robin’s Blog…

Strategic options…

It’s felt like a good time over the last couple of weeks to rethink about strategies and talk to clients about “what next?” In this I’ve been reminded of a useful tool which was developed by Dr Tony Grundy. It’s very helpful as a means of determining the best choices from a range of options. You can see a top level view of it here At it’s heart it is a simple way of thinking about and evaluating different options, that you can use in decisions from “what corporate strategy should we use?”, “who should we acquire?”, “what client segment shall we focus on?” “what website agency should we use?” or even “what car shall we have next?” More about it is available online if you search on ‘strategic option... read more

The EU referendum result and client insight

The world (or at minimum the UK) feels different than it did on 23 June and the result and its’ aftermath of course will have implications for your clients. Much is still uncertain. But it’s an important time to reach out to clients; not just to tell, but to listen. Our thinking is that there are 3 areas worth additional focus on, in the coming months, and asking your clients.  These include: What activities and developments are now planned by the client (and how have these changed ?) What is their sentiment, and level of confidence in the business environment? Where do they need more certainty? Where would they value more advice about the potential impact? Asking these questions can enable you to better help individual clients, but also to comment most meaningfully on key issues, and develop your events and communications programme to be most useful to your markets. Comments, or questions, as always welcome on 07940 886677 or... read more

How should the professions define themselves? How should your firm define itself?

There was a short but thought-provoking piece recently in Accountancy Age on this issue. To slightly paraphrase the article, it suggests that actually many of the approaches and ways of doing business undertaken by ‘professional firms’ or advisors are anything but professional in the 21st century. It also makes me wonder whether the description professional services firms, or indeed lawyers or accountants is the best way of describing what people do and the value they bring. While bolting ‘solutions’ at the end of a name or service descriptions risks an entry in Private Eye, firms would be advised to think about the commercial merit and value of what they do being much clearer in the description, and indeed the undertaking, of their... read more

How would you value your team?

The January football transfer window is pretty bizarre if viewed dispassionately – but in an idle moment it made me think. If your firm were a football team, how would you value your players? Who are your star strikers and which central midfielder would you ideally shift to a lower-league outfit? Perhaps more importantly, what are the characteristics of the players you should recruit, and where are the gaps in your squad? What are your objectives for this season? I’m not suggesting you take this analogy too far but if you’re feeling brave, it might open up an interesting debate with the management team and provoke some creative... read more

The Thriving Company Ltd

Improving results from business development and marketing.

We help our clients improve their marketing, business development and client satisfaction – and hence financial performance. We help professional, financial and other B2B businesses such as legal, insurance, intellectual property, accountancy, consulting, property management and private equity firms.

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Thought Leadership from The Thriving Company…

Access free articles about successfully growing billings, driving greater returns from marketing and CRM, and making business development more effective and successful. These are built not on “guesswork” or hype but real research and experience, and are useful to anyone who cares about the performance of their firm.

Read more…


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