Case Studies
Scroll down to access details of a variety of cases where our work has helped drive improved performance.
Understanding the Real Market Opportunity
This case study describes how the potential market for a new service was defined, and how research enabled the service to be differentiated and sold differently to competitor offerings. Download this case study
Making Relationship Management Work
In this case, senior management knew that their client management efforts lagged behind peers. This summary outlines how a new approach was determined and support provided to ensure that the approach generated real benefit. Download this case study
Defining The Right Strategy & Avoiding Revenue Loss
In this case, market research was used to help a law firm understand the impacts of the changing environment in a key sector, and identified key opportunities for more work from clients. The research also identified major clients at risk and enabled the firm to take action to maintain these relationships and income. Download this case study
Moving From A Plateau To Doubling In Size
This summary describes how we helped a firm which needed greater clarity in its strategy and in determining where it should focus to generate growth. Download this case study
Creating Winning Pitch Performance
One of our clients was troubled by the fact that it was progressively winning fewer "pitches". This study describes how we used competitor analysis to identify "best in class" processes and documents throughout the pitching process and enabled the firm to increase its win-rate. Download this case study
Mapping The Way Forward
This law firm was unsure about how it was perceived in its marketplace and wanted to understand what changes it should make to secure a greater market share. This study describes the approach to provide this clarity, and produce a much clearer direction. Download this case study
Breaking Free From Stagnated Growth
While competitors were growing revenue in this firm's market, its income had stagnated. This case study shows how providing an understanding of what its client base really needed enabled the firm to freshen its approach and reconfigure its offering to achieve growth. Download this case study