The Thriving Company | Improving marketing, business development and client satisfaction

Our clients comment on the sheer diligence and thoughtfulness we bring to projects and tell us that is what makes us distinctive. We eschew puffery and inflated claims.

So far, every client we have worked for has said that we have at least met expectations, and more typically, we have exceeded them. We’d like to do the same for you.

Helping professional, financial and other B2B clients improve their marketing, business development, client satisfaction, and financial performance.

In-depth Client Research

Client research can make a dramatic and sustainable difference to the performance of the firm, while also delivering an immediate financial return. But the research has to be appropriately designed and managed…

Strategic Market Research & Thought Leadership

If you are making, or about to make any significant strategic, investment, or marketing decision, we can help take away the guesswork and help you make better, less risky decisions which will have a higher likelihood of success.

ClearerView – Online Surveys

As part of an approach to gather robust insight, and where relevant, to measure performance, online surveys can be extremely useful to help the firm focus its efforts, improve marketing effectiveness, and grow revenue.

Marketing Planning & Delivery

To succeed, firms need to operate in profitable markets and sectors and to build and maintain a competitive advantage against peers in those markets. We can help you with your marketing planning and delivery.

Performance

Gaining a real and sustainable improvement in performance doesn’t mean you have to get everything perfect, but aligning your efforts and resources better can really make a difference…

Key Levers

While it is important to track and record the current and historic financial performance of the firm, it is vital to understand the primary drivers of future financial success and profitability…

Employee Surveys

Vital insight to help the firm, management, and all staff; it’s one of the most often repeated clichés, but of course still true. The performance of a firm is inextricably linked to its people…

Training

Growing profitability in professional and financial services markets demands that fee earners and indeed all staff can identify what is of value to clients and then deliver it…

Robin has over 20 years of professional and financial services marketing experience. Here he provides commentary about some of the key evolving issues within professional services strategy and marketing. The aim is to provoke thinking and provide useful information that marketers can use within their firms as they continue to improve performance. Click here for full blog.

Robin’s Blog…

The merit of the right metrics

by Robin Dicks | Sep 2, 2024

The recent news that Ofsted is changing from a one-word rating to a more nuanced system got me thinking again about the remaining focus on Net Promoter Scores NPS by some firms. And indeed, the focus on Likelihood to Recommend as they manage individual client...

Ditch the billable hour?

by Robin Dicks | Feb 9, 2024

I was pleased and flattered to be asked to contribute to a new book. Ditch The Billable Hour! Implementing Value-Based Pricing in a Law Firm - Shaun Jardine (hawksmoorpublishing.com) Don't let the fact I contributed put you off, my input was only about 0.25% of the...

Emerging key themes from clients of professional service firms

by Robin Dicks | Sep 20, 2023

It's very noticeable that we're seeing some increasingly common and important themes from feedback given by clients of professional services firms. Hugely abbreviated, the key needs are these: Better project management Better...

Managing for success…

by Robin Dicks | Jul 17, 2023

My article on how law firms can ask the right questions of clients, in order to boost their performance and the health of the firm, has just been published in the Law Society's magazine, "Managing for Success". Take a look at the article here

The Thriving Company Ltd

Improving results from business development and marketing.

We help our clients improve their marketing, business development and client satisfaction – and hence financial performance. We help professional, financial and other B2B businesses such as legal, insurance, intellectual property, accountancy, consulting, property management and private equity firms.

Thought Leadership from The Thriving Company…

Access free articles about successfully growing billings, driving greater returns from marketing and CRM, and making business development more effective and successful. These are built not on “guesswork” or hype but real research and experience, and are useful to anyone who cares about the performance of their firm.