Our clients comment on the sheer diligence and thoughtfulness we bring to projects and tell us that is what makes us distinctive. We eschew puffery and inflated claims.

So far, every client we have worked for has said that we have at least met expectations, and more typically, we have exceeded them. We’d like to do the same for you.

Helping professional, financial and other B2B clients improve their marketing, business development, client satisfaction, and financial performance.

In-depth Client Research

Client research can make a dramatic and sustainable difference to the performance of the firm, while also delivering an immediate financial return. But the research has to be appropriately designed and managed…

Strategic Market Research & Thought Leadership

If you are making, or about to make any significant strategic, investment, or marketing decision, we can help take away the guesswork and help you make better, less risky decisions which will have a higher likelihood of success.

ClearerView – Online Surveys

As part of an approach to gather robust insight, and where relevant, to measure performance, online surveys can be extremely useful to help the firm focus its efforts, improve marketing effectiveness, and grow revenue.

Marketing Planning & Delivery

To succeed, firms need to operate in profitable markets and sectors and to build and maintain a competitive advantage against peers in those markets. We can help you with your marketing planning and delivery.

Performance

Gaining a real and sustainable improvement in performance doesn’t mean you have to get everything perfect, but aligning your efforts and resources better can really make a difference…

Key Levers

While it is important to track and record the current and historic financial performance of the firm, it is vital to understand the primary drivers of future financial success and profitability…

Employee Surveys

Vital insight to help the firm, management, and all staff; it’s one of the most often repeated clichés, but of course still true. The performance of a firm is inextricably linked to its people…

Training

Growing profitability in professional and financial services markets demands that fee earners and indeed all staff can identify what is of value to clients and then deliver it…

Robin has over 20 years of professional and financial services marketing experience. Here he provides commentary about some of the key evolving issues within professional services strategy and marketing.  The aim is to provoke thinking and provide useful information that marketers can use within their firms as they continue to improve performance. Click here for full blog.

 

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Gaining the best results from business development

– a video discussing how the challenges faced by marketing professionals, business developers and fee earners and how self-reviews can generate much better results for all.

 


Robin’s Blog…


“The solicitor disappeared!” – the impact of turnover on client relationships and how to handle it better.

Though it shouldn’t, it still surprises me when I hear feedback from clients of law firms about a particular issue. If anything it seems to be becoming more frequent.  We hear “war stories” from clients who talk about contacting the person dealing with their issue at a law firm, only to find that person is no longer there. There has been no communication either from the solicitor or the firm as a whole. At best the client has to then provoke a response by the firm to allocate to another lawyer, and spend some time “re-educating” the new person responsible for their matter. Put yourself in the client’s shoes. It’s irritating enough to have to spend additional time; additionally it doesn’t feel as though the law firm particularly values the relationship with me.  So it’s not surprising that the client then often says that they are either less likely to give the firm work in the future, or that while they will instruct it in other areas, they have lost confidence in one particular practice or team. We’ll shortly produce an article on how to deal with the root causes of this... read more

Making more effective use of insight (by wasting less time)

Thriving did a small research project last year looking at some non-client firms and exploring areas of best, good, and less good practice. You can see the results in more detail in the Articles section.  What is hampering firms gain the benefits of client insight in many cases, is the time spent “manually” gathering, collating and analysing insight. The focus is on cranking the handle rather than exploiting the result. The “admin heavy” nature of this is sometimes because of an understandable desire by partners to maintain control.  An hour spent by staff manually finessing processes cannot be spent in consulting with decision makers about the actions the firm should take. There is a massive opportunity in many firms to improve this – we have a free benchmarking tool for any one who’d like to review how they compare to good practice – contact Robin if you’d like to access... read more

The technology was all very fine – but what about the basics?

I’ve recently been looking at getting new car. So I make appointments for test drives etc. All good fun. At one car brand/dealer, once I’d made the appointment, I got an email reminder the day before, then on the morning, and subsequently I’ve had about 3 mails, apparently from the head of customer sales (though clearly automatically generated) advising me of the risk of letting the car I really want go by. All very fine, if a bit irritating and intrusive. But the real problem is that the salesperson didn’t turn up to the appointment I’d booked and I left after 30 minutes of wasted time. It turns out the receptionist didn’t pass the message on properly, the salesperson didn’t check. The closest I got to an apology was a voicemail saying ‘sorry I missed you’. I wonder how much effort has got into the automated message system and how much has gone into staff training and behaviour. The former has no impact on my purchase decision, the latter has quite a bit. I won’t be buying a car from... read more

Mission Accomplished

My old school friend Russell and I reached John O’Groats 16 days after setting off on our bikes, from Lands End, at 6pm on 10th June. The journey was not without challenges but also, we met many lovely people and were the recipients of several acts of kindness along the way. The WorldWildlife Fund is over £1550 better off, and Russ also raised a great sum for his preferred charity, Make A Wish. You can see some of the... read more

The Thriving Company Ltd

Improving results from business development and marketing.

We help our clients improve their marketing, business development and client satisfaction – and hence financial performance. We help professional, financial and other B2B businesses such as legal, insurance, intellectual property, accountancy, consulting, property management and private equity firms.

Read more…

Thought Leadership from The Thriving Company…

Access free articles about successfully growing billings, driving greater returns from marketing and CRM, and making business development more effective and successful. These are built not on “guesswork” or hype but real research and experience, and are useful to anyone who cares about the performance of their firm.

Read more…

 

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