Our clients comment on the sheer diligence and thoughtfulness we bring to projects and tell us that is what makes us distinctive. We eschew puffery and inflated claims.

So far, every client we have worked for has said that we have at least met expectations, and more typically, we have exceeded them. We’d like to do the same for you.

Helping professional, financial and other B2B clients improve their marketing, business development, client satisfaction, and financial performance.

In-depth Client Research

Client research can make a dramatic and sustainable difference to the performance of the firm, while also delivering an immediate financial return. But the research has to be appropriately designed and managed…

Strategic Market Research & Thought Leadership

If you are making, or about to make any significant strategic, investment, or marketing decision, we can help take away the guesswork and help you make better, less risky decisions which will have a higher likelihood of success.

ClearerView – Online Surveys

As part of an approach to gather robust insight, and where relevant, to measure performance, online surveys can be extremely useful to help the firm focus its efforts, improve marketing effectiveness, and grow revenue.

Marketing Planning & Delivery

To succeed, firms need to operate in profitable markets and sectors and to build and maintain a competitive advantage against peers in those markets. We can help you with your marketing planning and delivery.


Gaining a real and sustainable improvement in performance doesn’t mean you have to get everything perfect, but aligning your efforts and resources better can really make a difference…

Key Levers

While it is important to track and record the current and historic financial performance of the firm, it is vital to understand the primary drivers of future financial success and profitability…

Employee Surveys

Vital insight to help the firm, management, and all staff; it’s one of the most often repeated clichés, but of course still true. The performance of a firm is inextricably linked to its people…


Growing profitability in professional and financial services markets demands that fee earners and indeed all staff can identify what is of value to clients and then deliver it…

Robin has over 20 years of professional and financial services marketing experience. Here he provides commentary about some of the key evolving issues within professional services strategy and marketing.  The aim is to provoke thinking and provide useful information that marketers can use within their firms as they continue to improve performance. Click here for full blog.



Gaining the best results from business development

– a video discussing how the challenges faced by marketing professionals, business developers and fee earners and how self-reviews can generate much better results for all.


Robin’s Blog…

The technology was all very fine – but what about the basics?

I’ve recently been looking at getting new car. So I make appointments for test drives etc. All good fun. At one car brand/dealer, once I’d made the appointment, I got an email reminder the day before, then on the morning, and subsequently I’ve had about 3 mails, apparently from the head of customer sales (though clearly automatically generated) advising me of the risk of letting the car I really want go by. All very fine, if a bit irritating and intrusive. But the real problem is that the salesperson didn’t turn up to the appointment I’d booked and I left after 30 minutes of wasted time. It turns out the receptionist didn’t pass the message on properly, the salesperson didn’t check. The closest I got to an apology was a voicemail saying ‘sorry I missed you’. I wonder how much effort has got into the automated message system and how much has gone into staff training and behaviour. The former has no impact on my purchase decision, the latter has quite a bit. I won’t be buying a car from... read more

Mission Accomplished

My old school friend Russell and I reached John O’Groats 16 days after setting off on our bikes, from Lands End, at 6pm on 10th June. The journey was not without challenges but also, we met many lovely people and were the recipients of several acts of kindness along the way. The WorldWildlife Fund is over £1550 better off, and Russ also raised a great sum for his preferred charity, Make A Wish. You can see some of the... read more

Major clients feel law firms have only a “superficial” knowledge of their business

A recent analysis conducted by Lexis Nexis and Cambridge University’s Judge Business School made for somewhat disturbing reading. The results suggest that even across the biggest clients of firms, key contacts believe their relationship partners and firms serving them have only a superficial knowledge of their business. The report notes that “All clients were uniformly of the opinion that not only do the law firms not provide relationship services, in many cases they do not seem to see the need.” This is causing some clients to look elsewhere for advice. Given this is a substantive risk to firm revenue, the authors recommend that firms stop focusing predominantly on a transactional approach to key clients and instead instil “a sense of partnership where the client feels valued and protected.” Do you know how clients view their relationship with your... read more

Interesting article on implementing a client feedback programme

Deborah Shell of Winckworth Sherwood has written an easy to read and interesting article about implementing client feedback programmes. It covers not only the set up of gaining feedback but how it is shared with partners and others to gain commitment, buy-in, results and also an impact at the client. Take a look Are you... read more

The Thriving Company Ltd

Improving results from business development and marketing.

We help our clients improve their marketing, business development and client satisfaction – and hence financial performance. We help professional, financial and other B2B businesses such as legal, insurance, intellectual property, accountancy, consulting, property management and private equity firms.

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Thought Leadership from The Thriving Company…

Access free articles about successfully growing billings, driving greater returns from marketing and CRM, and making business development more effective and successful. These are built not on “guesswork” or hype but real research and experience, and are useful to anyone who cares about the performance of their firm.

Read more…


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