Our clients comment on the sheer diligence and thoughtfulness we bring to projects and tell us that is what makes us distinctive. We eschew puffery and inflated claims.

So far, every client we have worked for has said that we have at least met expectations, and more typically, we have exceeded them. We’d like to do the same for you.

Helping professional, financial and other B2B clients improve their marketing, business development, client satisfaction, and financial performance.

In-depth Client Research

Client research can make a dramatic and sustainable difference to the performance of the firm, while also delivering an immediate financial return. But the research has to be appropriately designed and managed…

Strategic Market Research & Thought Leadership

If you are making, or about to make any significant strategic, investment, or marketing decision, we can help take away the guesswork and help you make better, less risky decisions which will have a higher likelihood of success.

ClearerView – Online Surveys

As part of an approach to gather robust insight, and where relevant, to measure performance, online surveys can be extremely useful to help the firm focus its efforts, improve marketing effectiveness, and grow revenue.

Marketing Planning & Delivery

To succeed, firms need to operate in profitable markets and sectors and to build and maintain a competitive advantage against peers in those markets. We can help you with your marketing planning and delivery.


Gaining a real and sustainable improvement in performance doesn’t mean you have to get everything perfect, but aligning your efforts and resources better can really make a difference…

Key Levers

While it is important to track and record the current and historic financial performance of the firm, it is vital to understand the primary drivers of future financial success and profitability…

Employee Surveys

Vital insight to help the firm, management, and all staff; it’s one of the most often repeated clichés, but of course still true. The performance of a firm is inextricably linked to its people…


Growing profitability in professional and financial services markets demands that fee earners and indeed all staff can identify what is of value to clients and then deliver it…

Robin has over 20 years of professional and financial services marketing experience. Here he provides commentary about some of the key evolving issues within professional services strategy and marketing.  The aim is to provoke thinking and provide useful information that marketers can use within their firms as they continue to improve performance. Click here for full blog.



Gaining the best results from business development

– a video discussing how the challenges faced by marketing professionals, business developers and fee earners and how self-reviews can generate much better results for all.


Robin’s Blog…

Emerging key themes from clients of professional service firms

It’s very noticeable that we’re seeing some increasingly common and important themes from feedback given by clients of professional services firms. Hugely abbreviated, the key needs are these: Better project management Better communication of progress and status More use of technology to allow self service and ‘close to real-time’ information updates Client contacts of firms are under pressure to achieve speed, and efficiency. Firms that don’t get this are going to lose... read more

Managing for success…

My article on how law firms can ask the right questions of clients, in order to boost their performance and the health of the firm, has just been published in the Law Society’s magazine, “Managing for Success”. Take a look at the... read more

Is gaining customer feedback always a good idea?

Normally, of course I’d say yes. However… In my (driving) life I’ve had more cars from one marque/brand than any other – five in fact. Bit of an advocate really. Until a recent experience. Won’t bore you with the detail, but for the best part of 2 months I was unable to use the car for anything more than a short trip. It’s cost me a fair bit, and mistakes at the dealer, misdiagnosis of the fault, and delay in getting parts have made me, to use a technical term, grumpy. The brand has sent me an online survey after each experience at the dealer. The emails are headed “we care about you.” They’ve also called to ask for my feedback. So far so good. I’ve responded to the survey giving pretty poor scores and explaining my experience, and spent 10-15 minutes answering a call (in a separate process) giving more detail, and noting the impact on how I felt about the brand. I said that my faith in the brand had been shaken and the person on the phone promised to escalate it, and promised a customer services person would call me back. One month later, guess what has happened. Nothing. This strikes me as a situation where ‘doing the process’ – i.e. getting the feedback, getting some scores, ticking the boxes – is seen as achieving the aim. But the whole point is to enable you to resolve customer issues.  They have signally failed to do that. Nobody is accountable for the follow-up. So, its worth just thinking again about ‘how do we USE the information we... read more

Work life balance and New Year resolutions

The events of the last few years have made many of us think about improving work-life balance and our wellbeing. Some research we did last year flagged up the widespread risk of ‘burn-out’ amongst staff in professional services. So this link includes our thoughts on some New Year resolutions worth considering for those managing firms or wanting to reduce the risk of... read more

The Thriving Company Ltd

Improving results from business development and marketing.

We help our clients improve their marketing, business development and client satisfaction – and hence financial performance. We help professional, financial and other B2B businesses such as legal, insurance, intellectual property, accountancy, consulting, property management and private equity firms.

Read more…

Thought Leadership from The Thriving Company…

Access free articles about successfully growing billings, driving greater returns from marketing and CRM, and making business development more effective and successful. These are built not on “guesswork” or hype but real research and experience, and are useful to anyone who cares about the performance of their firm.

Read more…


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