Or, to quote author Robert Mowbray more fully from the Nat West financial benchmarking report, “For firms that have spent the last five years believing that in order to make more money they need to spend less, it may now be difficult to believe they may need to spend more to make more.”
You can click on further coverage of the report here; as well as points about investment and margin, it also emphasises the importance of cash management and understanding the key drivers of profitability.
For an alternative view on profitability and to assess how well your firm is positioned to achieve profitable growth, click and access the Thriving self-review diagnostic here.