A recent study of global finance professionals has suggested that few organisations are yet getting the benefits of “big data”.
The possible causes forwarded include costs, the value of big data not being understood and time availability (or lack of). These concerns aren’t solely the preserve of accountants…but what are those concerned with strategy and marketing doing about them?
The problem is hinted at by the name.  Big data is just that…lots of data.  The correct way to look at this is to clearly think about how to move from data to genuine insight to help improve decisions on the factors that drive the success or failure of your firm.
This involves focusing attention on gaining intelligence and insight about something which is important, can impact decisions you make, and on things which genuinely you can respond to.

For more on this contact me at robin (@) thrivingcompany.co.uk

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