We’re beginning to plan the 2011 version of the benchmark study into CRM in professional services, that we do in conjunction with Professional Marketing Forum. 273 people participated last time and gave the most robust sense of “what’s happening out there” that we believe exists. You can get an electronic copy at https://www.thrivingcompany.co.uk/improvedResultsFromCrm/

The study can and should evolve.  If there are questions and ideas you have about what you would really like to know about driving successful results from CRM in the sector, reply to this blog or email me at

We’ve had some early input suggesting that more insight into key areas of value gained from vendors, vendor performance, expected timescales for ROI and success in motivating fee earners would all be useful.

What do you think?

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