Not artificial intelligence this time!
But is it:
– appropriate?
– integrated?
By this we mean do all the elements align to create more than the sub of their parts AND do the activities play to key aspects of value to clients – as well as supporting the sales and BD efforts made throughout the firm and by fee earners? 
Here’s a great one page PDF we developed in conjunction with Phil Gott of Peopleism, that is specific to professional and “complex B2B” Services. Its a valuable one-page reminder and check list for anyone looking at maximising the value of their marketing. 

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