Brexit means uncertainty.

Should leaders, marketers and other heads try and ignore it, in the hope that it will go away?

Should they plan on the basis of an outcome they hope will happen?

Or should they give in to the uncertainty and not plan at all? Should they promote hard, or accept reduced budgets?

Or should they rethink where they can really add value – click here for some thoughts on how leaders can really respond positively to the challenge and help build the firm’s performance.

I’ll talk about the role of scenario planning also in a future blog

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