The merit of the right metrics

The recent news that Ofsted is changing from a one-word rating to a more nuanced system got me thinking again about the remaining focus on Net Promoter Scores NPS by some firms. And indeed, the focus on Likelihood to Recommend as they manage individual client...

Is gaining customer feedback always a good idea?

Normally, of course I’d say yes. However… In my (driving) life I’ve had more cars from one marque/brand than any other – five in fact. Bit of an advocate really. Until a recent experience. Won’t bore you with the detail, but for the best part of 2 months I was unable...

Capabilities and market gaps

It feels right to talk about something more “normal” for the moment. We did an interesting project a few months ago for a firm which was keen to understand the truth about how its capability was perceived vs. competitors, and indeed if it could...

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