Most client feedback exercises get feedback about how the firm performs. Better ones also identify what factors have the greatest impact on the client’s continued use of the firm.

But few – still – use the opportunity created by the process to get vital insight into the events and commercial issues seen as most likely by their clients. Knowing this can not only alert you to opportunities with specific clients but also help ensure all your marketing and communications investments of time and money – including events, articles, and social media content – are focused on the issues of most relevance to your clients and prospects.   Take a look at this example

© 2014-2024 The Thriving Company Ltd All Rights Reserved | Website by Pink Desk Studio