It’s felt like a good time over the last couple of weeks to rethink about strategies and talk to clients about “what next?”
In this I’ve been reminded of a useful tool which was developed by Dr Tony Grundy. It’s very helpful as a means of determining the best choices from a range of options. You can see a top level view of it here
At it’s heart it is a simple way of thinking about and evaluating different options, that you can use in decisions from “what corporate strategy should we use?”, “who should we acquire?”, “what client segment shall we focus on?” “what website agency should we use?” or even “what car shall we have next?”
More about it is available online if you search on ‘strategic option grid’.