by Robin Dicks | Nov 10, 2010 | Uncategorized
Probably sheer coincidence, but both Accountancy Age and The Lawyer reported recently on two different approaches to gaining referrals from professional networks and partners. See...
by Robin Dicks | Sep 22, 2010 | Uncategorized
It can be really useful to see how those with client contact respond to possible real-life scenarios, and discussing these can lead to some real insights both for marketers and fee earners alike. A colleague of mine in The Winning Alliance (Phil Gott of Peopleism, see...
by Robin Dicks | Sep 10, 2010 | Uncategorized
I’ve been reminded of this through research we’re currently doing for a client, which is looking at how corporate risk managers choose insurers. Companies which look very similar from the “outside”, by size, sector, ownership, objectives...
by Robin Dicks | Jul 21, 2010 | Uncategorized
I’ve been reflecting on how we all aim to build relationships and ensure that our contacts and clients gain confidence in our skills. With the rush to digital marketing, and indeed blogs (ironically like this one) I think sometimes we forget the importance of...
