A very interesting article by Gavin Hinks forecasts that the impact of brands entering professional services may not be limited to the legal profession. It talks about the importance of brands in professional services and also the emotional connection with them.
Here’s an excerpt:

Accountancy firms will need to become places of creativity, imagination and, most of all, passion for their pursuit.

This will go beyond the parochial nature of the personal relationships by which many practitioners currently set so much store. It will mean thinking about strategic messaging and branding in ways that perhaps have so far been ignored.


To see the full piece, click here

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