The EU referendum result and client insight

The world (or at minimum the UK) feels different than it did on 23 June and the result and its’ aftermath of course will have implications for your clients.

Much is still uncertain. But it’s an important time to reach out to clients; not just to tell, but to listen.

Our thinking is that there are 3 areas worth additional focus on, in the coming months, and asking your clients.  These include:

  • What activities and developments are now planned by the client (and how have these changed ?)
  • What is their sentiment, and level of confidence in the business environment?
  • Where do they need more certainty? Where would they value more advice about the potential impact?

Asking these questions can enable you to better help individual clients, but also to comment most meaningfully on key issues, and develop your events and communications programme to be most useful to your markets.

Comments, or questions, as always welcome on 07940 886677 or robin@thrivingcompany.co.uk

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