Have you thought about a free source of consultancy advice – your clients?

A programme we are just finishing has provided the following insights:

  • Attributes which clients think determine a strong provider
  • Attributes which clients think can distinguish a provider from others
  • Attributes which provide added value
  • The activities which have the strongest impact on the clients’ market position
  • Specific ideas from clients for improving market position and performance on the things which matter most

Of course, many firms ignore this “stuff” or just guess – or pay consultants to guess.  And so many “branding” and positioning efforts fail. To reduce the risk, its worth considering asking those who pay for what you do…

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