by Robin Dicks | Jun 8, 2015 | Robin's Blog
Have you thought about a free source of consultancy advice – your clients? A programme we are just finishing has provided the following insights: Attributes which clients think determine a strong provider Attributes which clients think can distinguish a provider from others Attributes which provide added value The activities which have the strongest impact on the clients’ market position Specific ideas from clients for improving market position and performance on the things which matter most Of course, many firms ignore this “stuff” or just guess – or pay consultants to guess. And so many “branding” and positioning efforts fail. To reduce the risk, its worth considering asking those who pay for what you...
