by Robin Dicks | Apr 1, 2011 | Uncategorized
Winmark has published a report which includes the views of 124 General counsel in the UK, 57 Managing Partners and 18 Marketing Directors of law firms. Its worth reading and you can get a copy from www.winmarkeurope.com . Some of the themes covered include potential...
by Robin Dicks | Feb 28, 2011 | Uncategorized
About 2 years ago I was asked to contribute to an article in Legal Marketing about the impact of social media. My remarks were to the effect that marketers should consider social media as another channel and means of distribution, but it didn’t replace the...
by Robin Dicks | Jan 25, 2011 | Uncategorized
At Thriving at the moment, we’re just completing a study on the ways in which major companies select and evaluate suppliers (in a particular professional/financial service sector). In a good proportion of cases, even if there is an explicit tender process,...
by Robin Dicks | Dec 8, 2010 | Uncategorized
First, some excerpts…though click on to https://www.legalweek.com/legal-week/blog-post/1930261/-poor-advice-poor-service-expensive-clients-arent-getting-happier-law-firms for more of the detail. One (of several) of Legal Week’s articles on the results...
by Robin Dicks | Dec 7, 2010 | Uncategorized
Quite an emotive subject for many of us! But nonetheless, some points come out of it that are useful “refreshers” in our overall business development and “pitching” efforts. Of course, there are a number of variables that we may never know...
