FT report into law firms and clients

The FT, in conjunction with Managing Partner Forum, has just undertaken a study including over 400 participants drawn from senior fee earners in law firms, and decision makers in law firm clients.  You can access more detail at www.pmforum.co.uk – look for...

Gaining the most from client research

Increasing numbers of professional services firms are waking up to the fact that effective client research, as well as being a cornerstone of effective strategy making, can drive immediate and long-term improvements to marketing and BD.   The questions they care about...

The Legal world on its future

Winmark has published a report which includes the views of 124 General counsel in the UK, 57 Managing Partners and 18 Marketing Directors of law firms. Its worth reading and you can get a copy from www.winmarkeurope.com .  Some of the themes covered include potential...

Social Media – I got it wrong

About 2 years ago I was asked to contribute to an article in Legal Marketing about the impact of social media. My remarks were to the effect that marketers should consider social media as another channel and means of distribution, but it didn’t replace the...

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