Firms are beginning to differentiate

We’re seeing signs that some firms, and in particular law firms, are moving away from thinking about differentiation as being “lets change our logo and the colours on our website”. A mystery shopping exercise we recently performed across a small set...

“Spending squeezes” and client choices

A recent article in the Law Gazette described the potential impact on major firms in 2013-14, of corporate clients reviewing their law firm relationships. This risk holds for all providers of professional services. Erroneously, it can sometimes be viewed as just a...

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