CRM – The Truth in Professional Services

We’re beginning to plan the 2011 version of the benchmark study into CRM in professional services, that we do in conjunction with Professional Marketing Forum. 273 people participated last time and gave the most robust sense of “what’s happening out...

Don’t shy away from measuring success

I was reminded of a very important point when speaking at an event last week, and reviewing the results of the “Client Relationship Management – The truth in professional services” benchmark study. This is that only 28% of firms covered said...

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