by Robin Dicks | Sep 24, 2010 | Uncategorized
Recently I compiled a short synopsis of some of the key things that law firm clients say, when they describe incidences where they are either beginning to use, or considering using other firms for more of their business, or where they discount a firm for certain types...
by Robin Dicks | Sep 22, 2010 | Uncategorized
It can be really useful to see how those with client contact respond to possible real-life scenarios, and discussing these can lead to some real insights both for marketers and fee earners alike. A colleague of mine in The Winning Alliance (Phil Gott of Peopleism, see...
by Robin Dicks | Sep 10, 2010 | Uncategorized
I’ve been reminded of this through research we’re currently doing for a client, which is looking at how corporate risk managers choose insurers. Companies which look very similar from the “outside”, by size, sector, ownership, objectives...
by Robin Dicks | Sep 2, 2010 | Uncategorized
Accountancy Age recently reported on the contrasting fortunes of the top 100 UK Accountancy firms by revenue. See https://www.accountancyage.com/resources/top50 for more detail. Many had achieved slow growth over their previous financial year, but there were some...
by Robin Dicks | Aug 11, 2010 | Uncategorized
In North America, the Association of Corporate Counsel is placing a lot of emphasis on value-based pricing, and hence creating pressure on law firms to respond to this. You can see more detail on www.acc.com by the way. Of course there is some specific focus on...
by Robin Dicks | Jul 26, 2010 | Uncategorized
Recently Legal Week has reported on intensifying efforts by some law firms to boost their business development capability and in particular, the effectiveness of fee earner efforts to develop relationships. Some of the articles can be found at:...
