Its still about what people do…

For most professional services firms, successful growth remains driven by how well aligned marketing, business development and the activities of fee earners are – and, of course, how well they are executed. But it’s not a perfect world: what is there is a...

Has your marketing effort got “IA”?

Not artificial intelligence this time! But is it:- appropriate?- integrated? By this we mean do all the elements align to create more than the sub of their parts AND do the activities play to key aspects of value to clients – as well as supporting the sales and...

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