by Robin Dicks | Nov 19, 2012 | Uncategorized
Client and market knowledge can be gained in many traditional, and non-traditional ways. CRM software, traditional market research methods, social media, account management activities as well as other methods all have value. I think that creating a more joined up...
by Robin Dicks | Aug 20, 2012 | Uncategorized
Managing Partner’s Forum, together with the FT, recently published the results of a study into effective client-advisor relationships. One of the questions asked “Which of these tools or services would you actively encourage firms to invest in as a...
by Robin Dicks | Oct 25, 2011 | Uncategorized
The 2011 “Managing Client Relationships – the truth in professional services” study has just been completed. It includes feedback from 277 participants on the activities they undertake, the level of benefits gained, their expectations for investment...
by Robin Dicks | Jun 7, 2011 | Uncategorized
The FT, in conjunction with Managing Partner Forum, has just undertaken a study including over 400 participants drawn from senior fee earners in law firms, and decision makers in law firm clients. You can access more detail at www.pmforum.co.uk – look for...
by Robin Dicks | May 23, 2011 | Uncategorized
Increasing numbers of professional services firms are waking up to the fact that effective client research, as well as being a cornerstone of effective strategy making, can drive immediate and long-term improvements to marketing and BD. The questions they care about...
