What kind of firm do we really need to be?

Its still a challenging time for professional services firms. But many are now starting to look ahead  Markets have changed or even disappeared and client needs in the future will be different. To prosper, firms need to ask themselves: “What kind of firm do we really...

FT report into law firms and clients

The FT, in conjunction with Managing Partner Forum, has just undertaken a study including over 400 participants drawn from senior fee earners in law firms, and decision makers in law firm clients.  You can access more detail at www.pmforum.co.uk – look for...

Gaining the most from client research

Increasing numbers of professional services firms are waking up to the fact that effective client research, as well as being a cornerstone of effective strategy making, can drive immediate and long-term improvements to marketing and BD.   The questions they care about...

The Legal world on its future

Winmark has published a report which includes the views of 124 General counsel in the UK, 57 Managing Partners and 18 Marketing Directors of law firms. Its worth reading and you can get a copy from www.winmarkeurope.com .  Some of the themes covered include potential...

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