by Robin Dicks | May 23, 2011 | Uncategorized
Increasing numbers of professional services firms are waking up to the fact that effective client research, as well as being a cornerstone of effective strategy making, can drive immediate and long-term improvements to marketing and BD. The questions they care about...
by Robin Dicks | Apr 1, 2011 | Uncategorized
Winmark has published a report which includes the views of 124 General counsel in the UK, 57 Managing Partners and 18 Marketing Directors of law firms. Its worth reading and you can get a copy from www.winmarkeurope.com . Some of the themes covered include potential...
by Robin Dicks | Feb 11, 2011 | Uncategorized
We’re beginning to plan the 2011 version of the benchmark study into CRM in professional services, that we do in conjunction with Professional Marketing Forum. 273 people participated last time and gave the most robust sense of “what’s happening out...
by Robin Dicks | Dec 8, 2010 | Uncategorized
First, some excerpts…though click on to https://www.legalweek.com/legal-week/blog-post/1930261/-poor-advice-poor-service-expensive-clients-arent-getting-happier-law-firms for more of the detail. One (of several) of Legal Week’s articles on the results...
by Robin Dicks | Dec 7, 2010 | Uncategorized
Quite an emotive subject for many of us! But nonetheless, some points come out of it that are useful “refreshers” in our overall business development and “pitching” efforts. Of course, there are a number of variables that we may never know...
