Capabilities and market gaps

It feels right to talk about something more “normal” for the moment. We did an interesting project a few months ago for a firm which was keen to understand the truth about how its capability was perceived vs. competitors, and indeed if it could...

Affiliate marketing – a cautionary tale

As part of the family holiday preparation I “volunteered” to get the Euros we needed. “Luckily” my mobile network provider sent me information about the special deal available to their members via a well known high street name.  All good, one...

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