Thought leadership…

Thought leadership is perhaps, ironically, becoming devalued by repetition and by firms not fully working through what it means and what it can do for them. We’re working with a client who will be using our research to support thought leadership and to more...

Has your marketing effort got “IA”?

Not artificial intelligence this time! But is it:- appropriate?- integrated? By this we mean do all the elements align to create more than the sub of their parts AND do the activities play to key aspects of value to clients – as well as supporting the sales and...

“Client Abandonment”

At a recent presentation I made, the audience fed back pressing concerns that were impacting their firm’s ability to extend their relationships with clients. One attendee mentioned what I’ll call “client abandonment” – and this was...

Improving the return from client knowledge

Client and market knowledge can be gained in many traditional, and non-traditional ways. CRM software, traditional market research methods, social media, account management activities as well as other methods all have value. I think that creating a more joined up...

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