by Robin Dicks | Oct 19, 2016 | Robin's Blog
Deborah Shell of Winckworth Sherwood has written an easy to read and interesting article about implementing client feedback programmes. It covers not only the set up of gaining feedback but how it is shared with partners and others to gain commitment, buy-in, results and also an impact at the client. Take a look Are you...
by Robin Dicks | Aug 18, 2015 | Robin's Blog
Most client feedback exercises get feedback about how the firm performs. Better ones also identify what factors have the greatest impact on the client’s continued use of the firm. But few – still – use the opportunity created by the process to get vital insight into the events and commercial issues seen as most likely by their clients. Knowing this can not only alert you to opportunities with specific clients but also help ensure all your marketing and communications investments of time and money – including events, articles, and social media content – are focused on the issues of most relevance to your clients and prospects. Take a look at this...
by Robin Dicks | Mar 9, 2015 | Robin's Blog
Should have blogged about this earlier. The Law Society commissioned a special report from Robin into how those aiming to grow their law firm – whether managing partners, CEOs, Practice Directors, Partners or Marketing or HR heads – can best achieve it. It was published end January 2015 and is available via the Law Society microsite or Amazon....
by Robin Dicks | Aug 22, 2014 | Uncategorized
For most professional services firms, successful growth remains driven by how well aligned marketing, business development and the activities of fee earners are – and, of course, how well they are executed. But it’s not a perfect world: what is there is a gap in the key activities you cover, or people duplicate effort, or the person responsible for the activity doesn’t have the skills (or desire) to do it? Effectiveness declines. Accountability, ability and appetite. Not all is lost if you don’t have all 3, and people can still drive results. But you do need to understand where people are at and how to maximise the impact of what you do. How can you optimise the effectiveness of all the people involved in the marketing and BD effort? Phil Gott, my colleague in the Winning Firm Alliance, and I have created a diagnostic which very inexpensively and quickly identifies how the whole firm, a practice/team, or an individual can really enhance the results from their activity. Contact me if you’d like more information on 44 (0)7940 886677 or at robin @ thrivingcompany.co.uk ...
by Robin Dicks | Dec 19, 2013 | Uncategorized
Not artificial intelligence this time! But is it: – appropriate? – integrated? By this we mean do all the elements align to create more than the sub of their parts AND do the activities play to key aspects of value to clients – as well as supporting the sales and BD efforts made throughout the firm and by fee earners? Here’s a great one page PDF we developed in conjunction with Phil Gott of Peopleism, that is specific to professional and “complex B2B” Services. Its a valuable one-page reminder and check list for anyone looking at maximising the value of their...
