by Robin Dicks | May 23, 2011 | Uncategorized
Increasing numbers of professional services firms are waking up to the fact that effective client research, as well as being a cornerstone of effective strategy making, can drive immediate and long-term improvements to marketing and BD. The questions they care about...
by Robin Dicks | Apr 1, 2011 | Uncategorized
Winmark has published a report which includes the views of 124 General counsel in the UK, 57 Managing Partners and 18 Marketing Directors of law firms. Its worth reading and you can get a copy from www.winmarkeurope.com . Some of the themes covered include potential...
by Robin Dicks | Feb 28, 2011 | Uncategorized
About 2 years ago I was asked to contribute to an article in Legal Marketing about the impact of social media. My remarks were to the effect that marketers should consider social media as another channel and means of distribution, but it didn’t replace the...
by Robin Dicks | Feb 11, 2011 | Uncategorized
We’re beginning to plan the 2011 version of the benchmark study into CRM in professional services, that we do in conjunction with Professional Marketing Forum. 273 people participated last time and gave the most robust sense of “what’s happening out...
by Robin Dicks | Jan 25, 2011 | Uncategorized
At Thriving at the moment, we’re just completing a study on the ways in which major companies select and evaluate suppliers (in a particular professional/financial service sector). In a good proportion of cases, even if there is an explicit tender process,...
