Client insight – some self-review questions

I recently wrote a piece on questions that firms should ask themselves, when reviewing their level of client insight. Here are some of them in case helpful for anyone as a check-list. Can your activities be improved to better answer these issues? * What are the most...

Thought leadership…an update

A while back, I wrote about how thought leadership was potentially very powerful but was being misused by some firms (who consequently did not secure the benefits they hoped for). There’s a useful update on this which I saw recently in an article in the Legal...

Its still about what people do…

For most professional services firms, successful growth remains driven by how well aligned marketing, business development and the activities of fee earners are – and, of course, how well they are executed. But it’s not a perfect world: what is there is a...

Affiliate marketing – a cautionary tale

As part of the family holiday preparation I “volunteered” to get the Euros we needed. “Luckily” my mobile network provider sent me information about the special deal available to their members via a well known high street name.  All good, one...

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