Strategic Relationships with clients?

Intelligent Insurer magazine recently reported that larger buyers of reinsurance are forming “closer and deeper relationships with their bigger reinsurance partners”.This aligns with some of the messages coming though from a project we are undertaking with...

Thought leadership…

Thought leadership is perhaps, ironically, becoming devalued by repetition and by firms not fully working through what it means and what it can do for them. We’re working with a client who will be using our research to support thought leadership and to more...

Staff engagement and the impact on success

We’re currently working on a really interesting staff engagement and opinion survey for a client.  They recognise that, in order for the firm to grow strongly, staff at all levels need to be engaged, to understand the direction of the firm, to be managed well...

Has your marketing effort got “IA”?

Not artificial intelligence this time! But is it:- appropriate?- integrated? By this we mean do all the elements align to create more than the sub of their parts AND do the activities play to key aspects of value to clients – as well as supporting the sales and...

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