by Robin Dicks | Jul 11, 2016 | Robin's Blog
The world (or at minimum the UK) feels different than it did on 23 June and the result and its’ aftermath of course will have implications for your clients. Much is still uncertain. But it’s an important time to reach out to clients; not just to tell, but...
by Robin Dicks | Nov 3, 2015 | Robin's Blog
Here’s a real-life story about a firm which has recently rebranded with a new visual identity, and lots of messaging about client focus and responsiveness. So what happens when you ring someone? The phone rings… And rings… And rings… No...
by Robin Dicks | Aug 18, 2015 | Robin's Blog
Most client feedback exercises get feedback about how the firm performs. Better ones also identify what factors have the greatest impact on the client’s continued use of the firm. But few – still – use the opportunity created by the process to get...
by Robin Dicks | Jun 29, 2015 | Robin's Blog
Cross-selling, or as I prefer it to be terms, co-operative selling or successfully extending relationships with clients, requires a number of things to be in place. Fee earners need to be able to answer 5 questions with a “yes”. The link here to...
by Robin Dicks | Aug 22, 2014 | Uncategorized
For most professional services firms, successful growth remains driven by how well aligned marketing, business development and the activities of fee earners are – and, of course, how well they are executed. But it’s not a perfect world: what is there is a...
