by Robin Dicks | Mar 31, 2015 | Robin's Blog
Forgive me if this sounds a bit “old school” but I think the Ansoff Matrix (see www.ansoffmatrix.com) can be used much more practically by firms than it often is. To apply it in real life, its worth thinking about the following: If you are to going to rely...
by Robin Dicks | Jan 8, 2015 | Uncategorized
I recently wrote a piece on questions that firms should ask themselves, when reviewing their level of client insight. Here are some of them in case helpful for anyone as a check-list. Can your activities be improved to better answer these issues? * What are the most...
by Robin Dicks | Aug 22, 2014 | Uncategorized
For most professional services firms, successful growth remains driven by how well aligned marketing, business development and the activities of fee earners are – and, of course, how well they are executed. But it’s not a perfect world: what is there is a...
by Robin Dicks | Dec 19, 2013 | Uncategorized
Not artificial intelligence this time! But is it:- appropriate?- integrated? By this we mean do all the elements align to create more than the sub of their parts AND do the activities play to key aspects of value to clients – as well as supporting the sales and...
by Robin Dicks | Oct 21, 2013 | Uncategorized
Once again at a speaking engagement this month I asked delegates to flag up the key challenges in their firm, when it came to extending relationships with clients. These were some of those flagged:Fee earners discomfort in broaching subjects where they are not...
